First out of the gate lets address the deal breaker’s … NLP the word the phrase the myths. NLP is an acronym for neuro linguistic programming. The collective term “nlp” is how it it commonly used in conversation and written form. To those who have never heard of the term nlp when described as neuro linguistic programming it does nothing to help understanding initially. The most common question then after the listener is slightly confused is “what is nlp?”. This is where the answer starts with nlp is …. and whatever follows would be semantically correct but the listener would not really have a good understanding of what nlp really is. Historical definitions are “the study of subjective experience” “the modelling of excellence” “a way of thinking that is different … not better just different”. One issue that seems to be a problem for a sector of the population is the lack of research evidence to the success of the application of nlp techniques and models. NLP is by one of its definitions subjective and the foundation on which it was built has been conversational not academic. Prior to the recession of 2008 nlp programs were attended by a mix of individuals who were primarily interested in their own personal development. Courses were well attended and nlp companies thrived. An nlp course was seen as a luxury for those who could afford them or be lucky and have their organisation pick up the tab and give them time off to attend. A £2500 course could rise in real terms to £10,000 plus if you add the cost of travel, hotel, replacement personnel and lost revenue to the equation. Those who attended nlp programs would rise in an organisation with a renewed confidence. Self employed individuals would have more clarity and motivation to take back to the business increasing in job satisfaction and increase in results. The world changed in 2008 making people not want to take time off for fear of been the one chosen for redundancy or job loss. In organisations the person who decided on training changed from the HR Director to the Finance Director. It was not about the workforce feeling good it was about cold hard profit. Training and development was hit globally in the years following the start of the recession. This stimulated the growth of the coupon culture where organisations were encouraged to offer huge discounts to gain delegates to enter and explore the world of nlp. What was an expensive and elite product became something that anyone could experience. This diluted the market and allowed individuals who had maybe attended an nlp program or felt they knew about the subject to advertise under the assumption they were a certified trainer of nlp.
The tide has turned and there is an significant increase in searches and interest in NLP programs delivered by seasoned players in the field. In my opinion the courses would benefit from recognising the disruption and effect the internet has had on communication for adults and children. A whole new set of problems has arisen plus opportunities where nlp trained individuals can gain more choice.